@YannR Lifestream & Thoughts

Help him... Thoughts?

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sitting at the opening keynote

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Please add more in the comment box - trying to build a good list. Will republish.

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((live & non-exhaustive notes from this great panel))

What are the mechanics of crowdsourcing and how can they be powered by creative ideas?

The love of sourcing is crafted in curation. Crowdsourcing as an umbrella is coming from multiple source.  June 2006 Jeff Howe coined the term "crowdsourcing" to express how a task performed by an employee could be performed by a large group outside. Other terms like "customer-made" came around the same time.

Misconception: Crowdsourcing = free labor. Crowdsourcing is grounded in  wisdom (e.g. Digg, Threadless) and labor (e.g. Mechanical Turk)

A crowd activate around a common purpose based around an event. It has a beginning and an end. The successful examples of cround sourcing exist in 'Sprints'. Crowd fatigue is common if the effort is sustained.

Sustainability exists inherently in the organic, adaptive nature of communities. As a business, you don't have a community, yoiu are part of a community (Belsky).

- Risk: "it seemed like a good idea at the time"... beware with assuming that it'll work. e.g. sponsorship: "you have community, we'll give you a "huge" pot of money to do t his..... DON'T"
- Football team VS Strip club... "i want to be able to participate in a project when "I" can learn or participate in something that will create a larger outcome than the sum of its pieces.
- Careless engagement: don't be inconsiderate about why people participate. Rewarding effort and engagement is critical. Wasting Neurons is real if collaboration is not well thought out. People need to feel nurtured.
- Level plainfield: it doesn't matter what your resume says, everyone has a equal opportunity. If you take away, the "level-plainfield" as part of the

1% (creators) + 9% (participants) + 90% (spectators) : A community should cater to all segments.

Question:
- is there an incentive beyond the transaction?
- is there a culture of collaboration?
- is there there space for disucssion?
- will the projects truely achieve something larger than the sum of its parts?
- are participants building relationships?

Quora is quoted as a great example

Thanks for the great panel

@YannR

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Social media is shaking every business and corporation. The democratization of influence has arrived. It's about they say (the consumer) not what the company says.

 .... conversations are NOT ONLY happening on Facebook and Twitter (like the media seem to think). Companies have to go there their customers  and prospects are talking (could be google groups). Scaling social media for businesses will go through forcing departments to demonstrate they can talk to each other.

Social media is testing its elasticity... Seesmic, Tweetdeck are like slot machines :).... How will companies will rise above the noise?

You (the company/brand) are going to have to be the CNN of your industry. USAToday is getting way more traffic from social networks than Google.

Most social media users are women. Not addressing this audience is failing the primary audience.

Use social media to foster "emotional connections" is the most powerful way to get people to engage....and coupons. This is 'your moment' to change how your business is adding value.

Dennis Crowley: 1,500 location around the world where businesses reward individuals for becoming a mayor. 540,000 users on 4sq.

Frank Eliason: 11 employees are working on the customer services team using social media. The PR deparment will not fix your broken products. Ultimately, it's about retaining customers.

Jeremiah Owyang speaking about the impossibility to of scaling staffing inside companies for social media. The only answer is to have 'Social CRM'. We have to customer-centric regardless or the department people are in. Speaking about 4square: people are leaving Social 'bread crums'... Uservoice.com or GetSatisfaction.com are great way to collect organize feedback.

Solis: We should drop the the "C" in Social CRM... it's about Relationships. The community decide how they want to be engage, be there.

You live 3 lives: a public, a private and secret life.... ref 4square issue.

That's all folks!

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It's been in testing for a year now

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5000 tweet before 6pm

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