Social media is shaking every business and corporation. The democratization of influence has arrived. It's about they say (the consumer) not what the company says.

 .... conversations are NOT ONLY happening on Facebook and Twitter (like the media seem to think). Companies have to go there their customers  and prospects are talking (could be google groups). Scaling social media for businesses will go through forcing departments to demonstrate they can talk to each other.

Social media is testing its elasticity... Seesmic, Tweetdeck are like slot machines :).... How will companies will rise above the noise?

You (the company/brand) are going to have to be the CNN of your industry. USAToday is getting way more traffic from social networks than Google.

Most social media users are women. Not addressing this audience is failing the primary audience.

Use social media to foster "emotional connections" is the most powerful way to get people to engage....and coupons. This is 'your moment' to change how your business is adding value.

Dennis Crowley: 1,500 location around the world where businesses reward individuals for becoming a mayor. 540,000 users on 4sq.

Frank Eliason: 11 employees are working on the customer services team using social media. The PR deparment will not fix your broken products. Ultimately, it's about retaining customers.

Jeremiah Owyang speaking about the impossibility to of scaling staffing inside companies for social media. The only answer is to have 'Social CRM'. We have to customer-centric regardless or the department people are in. Speaking about 4square: people are leaving Social 'bread crums'... Uservoice.com or GetSatisfaction.com are great way to collect organize feedback.

Solis: We should drop the the "C" in Social CRM... it's about Relationships. The community decide how they want to be engage, be there.

You live 3 lives: a public, a private and secret life.... ref 4square issue.

That's all folks!