@jeffrey Kalmikoff & @scottBelsky panel at SXSW on Crowdsourcing
((live & non-exhaustive notes from this great panel))
What are the mechanics of crowdsourcing and how can they be powered by creative ideas?
The love of sourcing is crafted in curation. Crowdsourcing as an umbrella is coming from multiple source. June 2006 Jeff Howe coined the term "crowdsourcing" to express how a task performed by an employee could be performed by a large group outside. Other terms like "customer-made" came around the same time. Misconception: Crowdsourcing = free labor. Crowdsourcing is grounded in wisdom (e.g. Digg, Threadless) and labor (e.g. Mechanical Turk)A crowd activate around a common purpose based around an event. It has a beginning and an end. The successful examples of cround sourcing exist in 'Sprints'. Crowd fatigue is common if the effort is sustained. Sustainability exists inherently in the organic, adaptive nature of communities. As a business, you don't have a community, yoiu are part of a community (Belsky).- Risk: "it seemed like a good idea at the time"... beware with assuming that it'll work. e.g. sponsorship: "you have community, we'll give you a "huge" pot of money to do t his..... DON'T"- Football team VS Strip club... "i want to be able to participate in a project when "I" can learn or participate in something that will create a larger outcome than the sum of its pieces.
- Careless engagement: don't be inconsiderate about why people participate. Rewarding effort and engagement is critical. Wasting Neurons is real if collaboration is not well thought out. People need to feel nurtured.
- Level plainfield: it doesn't matter what your resume says, everyone has a equal opportunity. If you take away, the "level-plainfield" as part of the
1% (creators) + 9% (participants) + 90% (spectators) : A community should cater to all segments.
Question:
- is there an incentive beyond the transaction?
- is there a culture of collaboration?
- is there there space for disucssion?
- will the projects truely achieve something larger than the sum of its parts?
- are participants building relationships?
Thanks for the great panel

