By unleashing the best thinking of 24 regional experts with corporate, agency, consulting and related backgrounds, BMA Colorado has created a soup-to-nuts handbook that should be in the library of every B2B marketer.
All of the 24 authors of Advice from the Top demonstrate a deep understanding of how B2B marketing is evolving and showcase in their “advice” the latest developments and techniques in their respective spaces.
The book is organized into four sections—starting with “Building Your Strategy” and followed by “Developing Content,” “Implementing Your Plan” and “Measuring Your Success.” The chapters in each section will contain relevant B2B case studies.
Building Your Strategy kicks off with a primer by:
- Research expert Marcy Phelps on doing customer and industry learning
- Marketing executive Tom Kennedy offers a guide to creating strategic and tactical marketing plans
- Agency principal Brett Schklar describes how to build buyer personas to achieve better sales-marketing integration
- Sales consultant Orlin Camerlo discusses how to boost your pipeline through integrated teleprospecting
- CMO Lisa Miller describes how to create a successful customer retention plan.
- Business-school professor Charles Patti shares his thinking on successfully managing the customer experience
- And business-writing expert Larry Brummond discusses five critical success factors for entrepreneurs
Stay tuned for more highlights on the other three sections on how to take your next B2B marketing campaing straight to the top.
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