The French-American Chamber of Commerce, in conjunction with the Business Marketing Association of Colorado, is presenting a seminar on Social Media Marketing for Business with three social media-savvy pros.

Each of the panelists, Yann Ropars, Extanz; Enrique Gutierrez, Qwest Business; and Kate McDaniel, Cohn Marketing, will present a case study demonstrating how social media has yielded successful results in the B2B and B2C environments.

This audience driven interactive panel will address two parts during the session:

• Social and New Media and Mobile Trends
• 3 Concrete case studies in B2C and B2B environment

Yann Ropars will present: 

The Neenan Company

A case for PR 2.0 in the B2B environment

Key takeaways: 

- How to leverage the ecosystem of a business through new and social media to achieve digital visibility

- PR 2.0 is beyond social media

- B2B companies can effectively use new media and social media to their advantage

Enrique Gutierrez will present:

The Denver Cupcake Truck 

A B2C case study

Key takeaways: Come listen to insights about the near future of social media transformation especially in the presence of an increasing mobile online population.

Katie McDaniel will present:

BeMerrySanta Goes Social   

A case for B2C/B2B social media

Key takeaways:

- Learn how to engage with your audience beyond your Facebook wall

- See how social media can be relevant for both business-to-business and business to consumer audiences